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Variable Data

A significant number of our customers opt to have their labels partially printed digitally on rolls with logos, artwork, or other static items. Every day, they run their partly printed rolls through thermal transfer printers to add variable information such as pack dates, bin numbers, flavors, and so on. The combination of digital and thermal transfer printing produces the highest quality while being the most cost-effective. 

 

Imagine that a company makes 500 different items for sale, and each one needs its own label.  Would you stock rolls of each of these various products so you could label them every day? Maybe it would be a better idea to have your logo or brand colors/design expertly preprinted on the label and use a different, less expensive printer to add the distinctive variable information. It may surprise you to learn that each label costs a fraction of a penny to include this variable data.    

We can make many different materials “thermal transfer printable” by applying a thermal transfer printable varnish or laminate. Personalize or add secondary printing to your labels with your own thermal transfer printer. The labels are compatible with popular thermal transfer printers from Zebra, Sato, Intermec, Datamax, Cab, and many other manufacturers.  Our website features a large selection of popular thermal transfer ribbons, and many more unique sizes and colors are available by contacting us directly.