Digital Tactile Varnish

Tactile varnish, also known as high-build varnish, is a process that adds a tangible, raised texture to specific elements of your label, enhancing its appearance with a glossy and premium feel. This texture can simulate the feel of embossing or create unique patterns and effects, enhancing the overall sensory appeal of the label. Brands can apply digital tactile varnish selectively to highlight specific elements of their labels, such as logos, product names, or decorative elements. This customization allows for intricate detailing and precise highlighting of key design features. Beyond texture, tactile varnish enhances the visual impact of labels by adding depth and dimensionality. It catches light differently than flat-printed surfaces, making labels more eye-catching and enhancing shelf appeal.

Digital tactile varnish provides shorter turnaround times, lower setup costs, and cost-effective production of short print runs when compared to traditional flexographic processes. If you are seeking a textured background and the raised silkscreen effect of a high-build varnish, this printing method can incorporate both options. It is perfect for many art types (different SKUs) to save on expenses because there are no tooling costs. This digital method can achieve a varnish build of up to 225 microns on the label.  Films and smooth paper stocks are excellent options for Digital Tactile Varnish.  Textured papers are not a good fit for this process, but we can achieve a similar effect by varnishing a design of your own. A backdrop varnish effect gives a label a premium impression, whether you want it to feel patterned, linen-like, or to appear more distinctive.